At the dawn of the 20th century, as petroleum distribution expanded, we enlarged our main store.
With its grand wooden-roofed warehouse and striking façade, our merchant house became a symbol of regional commerce.
We cultivated a business rooted in trust—through careful inventory management, extending credit, and fostering relationships that went far beyond mere transactions, evolving from simple trade into bonds of confidence.

As demand for fertilizers and petroleum grew, we established our own delivery system, moving beyond handcarts and manpower.
This ensured both a stable supply and the preservation of quality, expanding our business into the realm of distribution itself.
By anticipating the shifting currents of the times, we began to chart a path toward the future—a bold challenge that would define the next chapter of our story.

At a time when most roads were still unpaved, we introduced Ford and Chevrolet vehicles and fully embraced motorized freight transport.
We organized an in-house transportation division and built a new logistics network that connected the region’s producers with urban markets.
The power of transportation began to drive the region’s industries forward, transforming both commerce and community.

In 1930, we installed a gasoline pump at our main store and began offering refueling services.
We opened branch locations and expanded into the sale of automotive parts and lubricants.
By establishing an integrated supply system for both energy and parts, we evolved into a cornerstone of transportation and the regional economy, supporting the very foundation of movement and commerce.　

In 1943, as part of wartime controls, we consolidated five regional transport companies—including Yamazaki Cargo Motor and Mikata Motor, both under the Honjo umbrella—into Shisō Motor Freight Co., Ltd.
We took on the vital task of transporting military and civilian supplies, navigating the harsh realities of fuel rationing and vehicle requisition.

After the war, amid ruins and confusion, we rebuilt a supply system from the ground up to support daily life in the community.
In 1947, Honjo & Co., Ltd. was reborn, carrying forward its mission in a new era.

Amid the severe shortages of vehicles and basic materials, we resumed operations, dedicating ourselves to rebuilding the business and contributing to postwar recovery.
In 1956, we opened a second service station under the Mitsubishi brand, followed by a third in 1958, strengthening our ability to ensure a stable supply within the region.
In sales promotion, we launched a traveling campaign for Dunlop products using company vehicles and established the exclusive sales company Dunlop Sales Company.
Through a diverse portfolio—including fuel, tires, and automotive parts—we supported both daily life and industry on a broad scale.

In 1960, we began supplying LP gas, a next-generation fuel that was quickly embraced as a vital part of everyday infrastructure—on par with electricity and water—transforming the way people cooked and heated their homes.
We established a robust system for cylinder delivery and safety management, ensuring a stable and secure energy supply.

At the same time, we partnered with the CACTUS brand to open a state-of-the-art service station.
By creating an innovative business model that combined petroleum products with LP gas, we contributed to both the diversification of energy sources and the improvement of quality of life.

In 1967, in response to the expansion and diversification of our business, we restructured Honjo & Co., Ltd. into a more specialized organization with four distinct divisions:
(1) petroleum sales, (2) LP gas and residential equipment, (3) automotive products and household goods, and (4) fertilizer sales.

Anticipating the modernization of lifestyles that accompanied Japan’s period of rapid economic growth, we clarified our growth strategy by entering new fields such as residential environments, home centers, and auto services—laying the groundwork for further development.

As motorization accelerated, we opened the Honjo Auto Center, a pioneering specialty store for automotive accessories.
Equipped with the latest innovations of the time—car stereos, fender mirrors, air conditioners—it captured attention by offering a vision of a comfortable and functional automotive lifestyle.

We also partnered with Kyodo Sekiyu (then Kyodo Oil Company, now ENEOS) to expand our branch network.
By responding to the needs of an ever-growing automotive society, we helped to shape new forms of distribution and service.

We entered the field of safety and disaster prevention by offering sales and inspection services for fire protection equipment.
In 1977, we opened Lovely Honjo, an innovative retail store that garnered attention as a forerunner of today’s home centers, offering a wide range of lifestyle products.
By focusing on heating appliances and residential equipment, we developed a system to propose new ways of living—building a business model that met the increasingly diverse needs of daily life, with energy supply and living environments as its two pillars.

With the transition to the JOMO brand, we not only enhanced our automotive lifestyle business but also expanded into the broader lifestyle sector, offering products and services essential to daily life.
We transformed our service stations from mere fueling points into spaces for lifestyle inspiration, providing new value that closely aligned with the everyday lives of the local community.

With the restructuring of petroleum suppliers, we transitioned to the ENEOS brand and began developing forward-looking energy solutions in response to growing global awareness of environmental issues.
We diversified our automotive and housing-related businesses, promoting energy-saving residential innovations such as hot-water heating, home fuel cells, and the use of solar and thermal energy.
By integrating energy and living, we fully embraced a lifestyle-oriented service model that offered sustainable solutions for both home and mobility.

In 2016, with the full liberalization of the electricity retail market, we entered the power business and began supplying electricity to corporate clients by leveraging our existing fuel supply network.
As a comprehensive energy company covering petroleum, gas, electricity, and renewable energy, we offered new services to meet the region’s energy needs while strengthening our commitment to reducing environmental impact—through the introduction of renewable energy and energy-saving equipment.
We continue to advance the realization of a sustainable society by integrating diverse energy solutions with responsible environmental practices.

Since the COVID-19 pandemic, we have placed greater emphasis on contributing to a decarbonized society by developing renewable energy sources, optimizing the balance of electricity supply and demand, and providing energy solutions that combine efficiency, environmental products, and innovative technologies.
We promote Total Energy Management, supporting customers in optimizing their energy use while contributing to regional climate action and disaster resilience.
Through these efforts, we continue to redefine our social responsibility as an energy company.